There are two options when making YouTube Shorts: create your video from scratch within the app or upload an existing or edited video.
Because these mobile-friendly, vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels).Īnd while many brands are repurposing content and sharing them across platforms, this provides yet another way for brands and businesses to engage their YouTube subscribers.Īnd if you’re new to micro-video content in general, here’s a great example of a YouTube Short (click the picture to view): YouTube Shorts are a new video type where users can shoot, share and view vertical short-form video content (i.e., videos that are 60 seconds or less). It’s been known for its longer-form, horizontal video content where creators upload funny, educational and promotional content- over 500 hours of it per day. YouTube has been one of the most popular (if not the most popular) video-sharing platforms since its inception nearly two decades ago in 2005.
In fact, you’ve probably already been creating this type of short-form video content on other platforms.Īnd if you’re not, you should be. Haven’t heard of it? No worries, you’re not behind the curve. And one of the latest features from YouTube is YouTube Shorts. If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience.
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